Demographic Representation of the Near Device Graph in the US, Canada and Australia

This article studies the representativeness of Near's device graph in the US, Canada and Australian populations

The mobile devices within Near’s device graph offer a window into the behaviors of the people who opt in to share their location data. In order to draw insightful conclusions about the behavior of these devices, a device graph should reflect the demographics of the population. Biases in the data set can distort an analyst’s conclusions by over-emphasizing one group over another. Providing equal representation across demographic groups is therefore an important element of Near’s device graph.

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