Using Near's data, this national QSR chain was able to conduct a rich analysis of the area of the proposed location and determine it would be a winning investment.
A national QSR approached Near about using mobile location data to evaluate an area for expansion using a current McDonald’s site as a proxy site for the proposed location.
The study location is a Nashville-area McDonald’s located near a major highway. The location is open 24 hours and also located near a number of shopping centers and malls.
Insights covered in this case study include:
|When do customers visit the study location?||Zero Point|
|How does that compare to competitors?||Zero Point|
|How does the study location’s trade area compare to existing locations?||Optimal GeoSpace|
|Where are customers coming from?||Pathing|
|Where do they visit before arrival?||Pathing|
|Where do customers spend their evenings?||Common Evening Location|
|Where are customers during the daytime?||Common Daytime Location|
|What are customers’ demographics?||Demographics|
|What are customers’ affinities to other QSRs?||Location Affinity|
Insights provided by Near in this study are aggregated and de-identified, not tied to any single device or individual. Near adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.