Using Near's data, this national QSR chain was able to conduct a rich analysis of the area of the proposed location and determine it would be a winning investment.
A national QSR approached Near about using Human Movement Data to evaluate an area for expansion using a current McDonald’s site as a proxy site for the proposed location.
The study location is a Nashville-area McDonald’s located near a major highway. The location is open 24 hours and also located near a number of shopping centers and malls.
Insights covered in this case study include:
| Insight | Report Used |
| When do customers visit the study location? | Zero Point |
| How does that compare to competitors? | Zero Point |
| How does the study location’s trade area compare to existing locations? | Optimal GeoSpace |
| Where are customers coming from? | Pathing |
| Where do they visit before arrival? | Pathing |
| Where do customers spend their evenings? | Common Evening Location |
| Where are customers during the daytime? | Common Daytime Location |
| What are customers’ demographics? | Demographics |
| What are customers’ affinities to other QSRs? | Location Affinity |
Try this for yourself by running a Vista Insights report, or learn about how to run these reports at scale using Vista Data Explorer.
Insights provided by Near in this study are aggregated and de-identified, not tied to any single device or individual. Near adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.