This video examines the methodology behind Human Movement Data trade areas as well as how to visualize a Human Movement Data trade area in Carto.
Human Movement Data trade areas provide a quick idea about where people are coming from prior to visiting a point of interest. Known as “single variable” trade areas, these unique geographic shapes are generated by identifying a point of interest’s visitors and where those visitors also visited two hours prior to visiting the point of interest. From there, a Human Movement Data vendor can extrapolate the general area where visitors are likely to come from prior to visiting that point of interest. Learn more about Near's Optimal GeoSpace report.