About Our Data

Learn the fundamentals of mobile location data, what Human Movement Data is, where it comes from, why you should use it and it's benefits.

• About the quality of Near's Human Movement Data
• What is Human Movement Data and where does it come from?
• Sample Estimate Confidence
• Demographic Representation of the Near Device Graph in the US, Canada and Australia
• Why use Human Movement Data?
• Where Does Human Movement Data Come From?
• Why Human Movement Data is Critical to Trade Area Modeling