Visitation Heatmap

Methodology

The Visitation Heatmap visualizes where visitors were seen within the property.

Mobile devices’ observation points while in the property are plotted according to the GPS coordinates reported.

Making Business Decisions

VisitationHeatmap

Understanding common points of congregation can allow businesses to:

  • Understand how visitors engage with retailers, walkways, parking and drive-thrus.
  • Make informed decisions about property modifications, lease negotiations and operations around merchandising and staffing.
  • Understand which portion of a location is getting the most and least traffic.
  • Identify common pathways in parking areas and identify which are more or less used.
  • See how your drive thru line is doing.
  • Understand which entrances and exits are more frequently used to evaluate ingress and egress.

📍 Do you want more control over the settings this chart, or want to download the underlying heatmap data from your report? Contact us for more information on our Pin reports.